The new slogan harley davidson community of USA and Canada. Harley-Davidson Inc. had a loud slogans "Screw It. Let's Ride ". Despite the slogan and the roar of a motorcycle tire noise they are famous for big, original Milwaukee, United States company, it quietly successful passed the concerns which have long been in the estimate to the observers, namely the question of the age of their market targets. The slogan is indeed referring to the American economic situation is not good. With this slogan, Harley seems to want to assert, it goes without too concern for the current situation. Enjoy life by riding a Harley. In fact, Harley also was having problems.
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| The new slogan harley davidson community of USA and Canada |
Journalists from Reuters, calling it as a sign that the company is already aged 110 years has been accepted by the rider new generation. Harley is very mindful of its customers. With a variety of marketing programs, including one to create the new slogan, Harley was able to establish an emotional bond with its customers. Harley is able to empathize against what is perceived by its customers.
Harley-Davidson as long as this identically used middle-aged white man. Two-thirds of their sales comes from the United States and Canada.
Since some of the previous CEO, Harley-Davidson started efforts to attract buyers who were born after 1964.
Harley started to launch a program to reach out to women and minorities by means of redesigning the product.
Harley claimed the effort was a success, and it supported the results of the research of leading automotive industry data, RL Polk.
Their research shows that it's been five consecutive years Harley so their main choices are between the ages of 18 and 34 years old.
Harley also known has become the first choice of women, descendants of African, and Hispanic residents in the United States.
On the other hand, annual shipments of Harley-Davidson has yet to recover from a record 350,000 units before the recession becomes the most high 264,000 units to target this year. Other circles to reach Harley program has been successful.
"They have done is very impressive. The biggest concern is that their core consumers-middle-aged white-clearly diminishing. "
Observers estimate, a third of buyers of Harley is currently among the new reach of the company.
New Harley market tactic, among others, through touring with leading minority characters, get-together for women, to redesign their motorcycle products.
In order to grab the buyer a young age, they begin to provide an improved version, the version of the versatile black Batman or the other comic characters.
Harley-Davidson for women introduced i.e. model 883 Low, lighter and had a lower seating.
In addition there is a V-Rod for men who want the harley davidson with racing.
Buyers can also modify their vehicles online or install expensive accessories, directly in the plant and not in the Harley dealer.
Previously, in 2003, bought a Harley-Davidson Buell Motorcycle co. and in 2008 bought MV
Agusta, Italy motorcycle company.
The purchase of the two brands that are aimed at getting buyers who haven't fit in with Harley.
However, in 2009 Harley off his ownership in two brands of it for the sake of concentration with the brand itself.
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